Market Search Advisory Services

Overview

Many start-up companies that fail do so because of a lack of understanding of their market.  While there is no substitute for talking to potential customers – primary research, entrepreneurs first need to assess their potential market at a general level – secondary research.  An understanding of competitors, industry trends, and market segments through secondary research is an important part of developing a plan to launch a business.  Moreover, entrepreneurs that do not have a solid understanding of their market will find it difficult to raise funding from TEDCO and other investors.

The Market Search Advisory Services (the “Program” or the “Services”) provided by TEDCO are a resource to help entrepreneurs address the challenges of conducting market assessments.  The goal of the Program is to improve the market assessment and opportunity analysis associated with the development of business plans and applications for TEDCO’s funding programs.

Databases

The Services currently consist of databases that can be used to conduct secondary market research.  The databases are available free-of-charge to eligible entrepreneurs and include:

Frost & Sullivan – The Frost & Sullivan resource is a database of market, technical, and economic intelligence reports for a variety of sectors.  The Market Search subscription includes intelligence in the following sectors:  Aerospace, Security, & Defense; Digital Transformation; Energy & Environmental; Industrial Automation & Process Control; Measurement, Electronics, & Instrumentation; Mobility: Automotive & Transportation; Transformational Healthcare; and Visionary Science: Chemicals, Materials, Food, & PPE.

A short tutorial for Frost and Sullivan can be found HERE.

GlobalData (Medical eTrack and Pharma eTrack) – The GlobalData resource provides intelligence for the life science sector – primarily therapeutics, diagnostics, and medical devices.  Intelligence includes pre-market products in the FDA pipeline and FDA approved products in the market.  Information on licensing and M&A activity is also available through this resource.

A detailed description of the databases can be found HERE.

Eligibility

 

Eligible users include (i) entrepreneurs and companies that want to conduct market research with the intent of using the results of the research to apply for funding from TEDCO; (ii) companies that have received funding from TEDCO, or companies in which TEDCO holds an equity or debt interest, or that otherwise have contractual obligations to TEDCO resulting from a TEDCO grant, loan, or investment; and (iii) companies or entrepreneurs participating in one of TEDCO’s entrepreneurial support programs.  In all cases, to be eligible, companies must have fewer than 16 FTE employees or have received less than $500,000 in investment from qualified investors.

Locations

 

The Databases are available in three convenient locations:

TEDCO’s Offices – Howard County – Columbia
7021 Columbia Gateway Drive Suite 200 Columbia MD 21046
Tim Copney  tcopney@tedco.md
410-740-9442

Germantown Innovation Center – Montgomery County
20271 Goldenrod Lane Germantown, MD 20876
Janeth Orozco jorozco@scheerpartners.com
301-528-4001

FastForward 1812 – Baltimore City
18121812 Ashland Ave.
Baltimore MD 21205
Julie Simon  Jsimon2@jhmi.edu
443-961-2147

The Databases are available by appointment during normal business hours.  To make an appointment to use the Services, please contact the person listed for the appropriate location:

Users will be asked to register to use the databases by completing, signing, and returning a REGISTRATION FORM to the location where the databases are used.

Contact

For questions about the Market Search Services themselves, please contact the program manager:

Stephen Auvil
sauvil@tedco.md
410-715-4166