Maryland business offering a support system for working parents & caregivers
COLUMBIA, Md. (April 25, 2024) – 
TEDCO, Maryland’s economic engine for technology companies, announced a recent $250,000 Pre-Seed Builder Fund investment into Keep Company, a woman-owned startup. TEDCO’s Pre-Seed Builder Fund invests in and provides executive support to Maryland-based technology companies run by entrepreneurs who demonstrate economic disadvantage.
“Being a parent or caretaker is a full-time job, but when you’re also a full-time employee, it’s a struggle to balance everything.” said Adrienne Prentice, CEO and co-founder of Keep Company. Prentice saw these dynamics firsthand as an attorney and later, as an in-house talent leader. “Thanks to TEDCO’s additional investment we are able to continue working to create a work culture filled with respect, individuality and belonging for the millions of working parents and caregivers nationwide.”
Keep Company, based in Bethesda, Md., is a business that partners with employers to stop preventable attrition of parents and caregivers. Through the utilization of data, Keep Company provides actionable insights to employers, allowing them to better understand and care for their employees. Through this process, Keep Company enables a management system that assists in the prevention of employee burnout and attrition risk while also helping narrow the gender and diversity leader gaps. Keep Company has seen significant traction in the legal industry and professional services more broadly.
This is the second investment from TEDCO’s Pre-Seed Builder Fund that Keep Company has received.
“Keep Company’s commitment to uplifting working parents and caregivers inherently supports the growth and development of a more diverse, inclusive and accountable ecosystem in Maryland,” said Jean-Luc Park, senior director of TEDCO’s Social Impact Funds.
TEDCO has numerous funding opportunities for entrepreneurs and startups. The Pre-Seed Builder Fund, housed under the umbrella of Social Impact Funds, provides funding opportunities for technology startups in the pre-seed stages. Through this fund, TEDCO invests in amounts up to $500,000, and provides hands-on educational support, mentorship and collaboration efforts, and even networking opportunities.
For more information about TEDCO’s funding opportunities, click here.